Memphis Area Real Estate School

NAR Designation and Certification Courses

Increase Your Earning Potential

The National Association of REALTORS® and its affiliated Institutes, Societies, and Councils provide a wide range of programs and services that help members increase their skills, proficiency, and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses.

NAR Family Designations

Designations are specialized credentials for REALTORS®. Designations offer extensive benefits that are continually improved upon and expanded. For this reason, maintaining a designation requires annual dues and continued membership in NAR.

Accredited Buyer’s Representative / ABR®

The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home buying process.

Presented by REBAC (Real Estate Buyer’s Agent Council)
Contact REBAC at rebac@nar.realtor(link sends e-mail) or 800-648-6224.

 


 

Certified Real Estate Brokerage Manager / CRB

The Certified Real Estate Brokerage Manager (CRB) is one of the most respected and relevant designations offered in real estate business management and is awarded to REALTORS® who have completed advanced educational and professional requirements. CRB Designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies.

Visit REBInstitute.com(link is external) or contact the Real Estate Business Institute (REBI) at info@REBInstitute.com(link sends e-mail) or 800-621-8738

 


 

NAR’s Green Designation / GREEN

Through NAR’s Green Designation, the Green REsource Council provides ongoing education, resources and tools to help real estate practitioners find, understand, and market properties with green features.

Presented by The Green REsource Council
Contact The Green REsource Council at green@nar.realtor(link sends e-mail) or 800-498-9422.


 

Graduate, REALTOR® Institute / GRI

REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.

Presented by National Association of REALTORS®
Contact your State Association to get information on program requirements, course schedules, location, and tuition.


 

Performance Management Network / PMN

This designation is unique to the REALTOR® family designations, emphasizing that in order to enhance your business, you must enhance yourself. It focuses on negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and  leadership development.

Presented by Women’s Council of REALTORS®
Contact the Women’s Council of REALTORS® at 800-245-8512.


 

Seller Representative Specialist / SRS

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate professionals who demonstrate the knowledge and skills essential for seller advocacy. SRS designees represent a global community of REALTORS® who use their advanced training and expertise to go above and beyond their client’s expectations.

Visit www.REBInstitute.com(link is external) or contact the Real Estate Business Institute (REBI) at info@rebinstitute.com(link sends e-mail) or 800-621-8738.


 

Seniors Real Estate Specialist® / SRES®

The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business.

Presented by SRES® Council
Contact SRES Council at sres@nar.realtor(link sends e-mail) or 800-500-4564.


 

NAR Family Certifications

Like designations, certifications are also specialized credentials for REALTORS®. Maintaining a certification requires only an application fee and continued membership in NAR, but no annual dues.

At Home With Diversity® / AHWD

At Home With Diversity® logo

Learn to work effectively with – and within – today’s diverse real estate market. The At Home With Diversity® certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.

Presented by the National Association of REALTORS®
For more information on this course and its business principles, please contact us at ahwd@nar.realtor(link sends e-mail) or 800-874-6500 ext. 8393.

 


 

e-PRO®

E-Pro Logo new

NAR’s e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Presented by the National Association of REALTORS®
Contact e-PRO® at epro@nar.realtor(link sends e-mail) or 877-397-3132.


 

Military Relocation Professional / MRP

NAR’s Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support.

Presented by REBAC (Real Estate Buyer’s Agent Council)
Contact us at MRP@nar.realtor(link sends e-mail) or 888-648-8321.


 

Pricing Strategy Advisor / PSA

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR’s PSA (Pricing Strategy Advisor) certification.

Presented by the National Association of REALTORS®

Contact us at pricingstrategyadvisor.org/contact-us/(link is external).


 

Real Estate Negotiation Expert / RENE

The Real Estate Negotiation Expert (RENE) certification is for real estate professionals who want to sharpen their negotiation and client advocacy skills.

Presented by the Real Estate Business Institute (REBI)
Contact REBI at 800-621-8738 or info@rebinstitute.com(link sends e-mail).


 

Resort & Second-Home Property Specialist / RSPS

This certification is designed for REALTORS® who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination are involved in this market niche.

Presented by the National Association of REALTORS®
Contact us at resort@nar.realtor(link sends e-mail) or 800-874-6500 ext. 8320.


 

Short Sales & Foreclosure Resource / SFR®

The SFR® certification  teaches real estate professionals to work with distressed sellers and the finance, tax, and legal professionals who can help them, qualify sellers for short sales, develop a short sale package, negotiate with lenders, safeguard your commission, limit risk, and protect buyers.

Presented by the National Association of REALTORS®
Contact us at sfr@nar.realtor(link sends e-mail) or 877-510-7855.

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CRB Starting a Real Estate Company–Your Blueprint for Success

Welcome to the new CRB Course about starting your own real estate company!  Opening a real estate office has many moving parts–more than is possible to cover in a one-day course. This course provides a foundational blueprint of all the elements involved in opening, managing and growing a real estate company.

 

CRB Recruiting for Success: Creating a Vibrant Real Estate Organization

This course was created to help brokers, owners, and managers understand how important recruiting is to having a successful real estate office or company.  At the end of this course you will have the tools necessary to implement a strategy to become an active and successful recruiter. You will also understand the importance of retention, or “re-recruiting” your current agents. And you will have a great understanding of the importance of “de-hiring” those agents who should not be a part of your organization.

 

CRB Show me the Money–Compensation Planning

Welcome to the new CRB Course about compensation! This course covers an integral part of any successful brokerage, which is coming up with a compensation plan.

 

CRB Building a Business Plan that Gets Results

Strategic business planning and implementation are fundamental to the success of any real estate company. The plan must be relevant and address both internal and external changes and challenges. In addition, it must be guided by the company’s values, vision and mission. It should also be executed so that every staff and/or team member is positioned to optimize their contribution.  This one-day course provides you with a process for developing a strategic business plan, guidelines for implementing that plan and methods for how to apply the plan to real world situations.

 

CRB Managing a Multi-Generational Business

For the first time in modern history, 4 generations—Traditionalists, Baby Boomers, Generation X, and Millennials—are working side by side and presenting new challenges for managers and their employees in the workplace. A definite lack of awareness exists among these four distinct generations. Typically, those of each generation feel they know best, better than those who came earlier, and certainly much better than the new kids on the block. This leads to management challenges and productivity issues.  But whether this multi-generational workplace feels happy and productive or challenging and stressful is, in large part, up to you: the boss. How should you relate to agents and employees of different age groups? How do you motivate someone much older or much younger than you? And finally: what can you do to encourage agents and employees of different generations to share their knowledge?  It is important to understand where each generation is coming from: When they were born, what factors influenced them growing up, what they value and what motivates them. But don’t make the mistake of thinking people are just their “generation.”  Each group has its own distinct characteristics, values, and attitudes toward work, based on its generation’s life experiences. At first, the challenges of understanding how those from other generations think can be an obstacle that creates conflict and miscommunication. However, with a little discussion and understanding, organizations can capitalize on the value each group brings to the office.  This Course will help you bridge the generational gaps, building awareness that will lead to better hires, happier employees, stronger teams, and a healthier office / company. It helps participants understand what makes each generation unique, and how each adds its own perspective and value to the workplace.

 

CRB Performance Leadership–Coach, Manage & Mentor

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations.

 

CRB Creating a Profitable Real Estate Company

Creating profit in real estate requires focus and diligence, as well as an understanding of the areas of your business you must be paying attention to as a business owner.  This one day course will help the real estate business owner understand basic accounting principles, the importance of recruiting to profitability, and an understanding of when you should hire someone to assist you in running the financial part of your business so you can stay focused on your team members.  You will also learn the importance of monthly reporting and the analysis and interpretation of your financial position against profitability.

 

CRB The Firm Rules: Policies to Mitigate Risk

Company policies are essential to mitigate risk and limit liability. This course provides a checklist of items that should be included in a policy manual and introduces options foreach component. From federal mandates, state regulations and Code of Ethics compliance to employment laws, data security, and brokerage policy options, you’ll come away with a clear understanding of what should be addressed.

 

CRB HR Essentials for Today’s Real Estate Company

This one-of-a-kind course will help you navigate the legal risks related to employees and independent contractors. Brokers, owners and managers need to take great care to properly classify salespeople for federal and state law purposes, and to ensure compliance with the classification requirements of the applicable law. This course will help you understand, implement and maintain employee and independent contractor relationships while mitigating risk and limiting liability.

 

CRB Exit Strategies for Real Estate Brokerage Owners

Strategic planning of your company’s exit strategy is fundamental to the future of any real estate company. The plan must be relevant and address both internal and external changes and challenges.  Even if you are just beginning your journey in business, it is important to have an exit strategy. It will not only help you keep a clear focus of your end result, but also share a clear vision with your staff and help to navigate through challenging times along the way.  This one-day course provides you with an understanding of the importance of developing a successful exit strategy for your business. You will leave with a wealth of knowledge in necessary considerations, examples of success exit strategies and the guidelines for developing your own exit strategy.

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Memphis Area Real Estate School Class

Your Path To Success Begins Here

Memphis Area Real Estate School is dedicated to your success!  Whether a new licensee or a seasoned agent we offer the best of real estate training at our convenient East Memphis office. 

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